Introduction
PNM Healthcare is a leading online pharmaceutical company in India. It offers a wide range of health products, including medicines, supplements, and wellness products, with a mission to make healthcare more accessible, affordable, and available to everyone. PNM Healthcare partnered with Weblozy, to redesign its website and improve its online presence. Weblozy used various technologies to create a user-friendly, responsive, and efficient website for PNM Healthcare.
Requirements
The existing PNM Healthcare website was outdated, slow, and lacked modern features. Customers faced difficulty finding the right products, placing orders, and tracking their deliveries. The website was also not optimized for search engines, which affected its online visibility and traffic. PNM Healthcare needed a website that could improve user experience, increase sales, and promote its brand value.
Solution
Weblozy developed a customized website for PNM Healthcare that addressed its specific requirements. The new website had a clean, modern design, and an easy-to-navigate layout. It also integrated various features such as a search bar, product categories, filters, and a shopping cart that enabled customers to find and order products quickly. Weblozy also optimized the website for search engines, making it more visible and accessible to potential customers.
The new website was built using PHP, WordPress, CSS, and JS technologies, which provided a robust and scalable platform. The team used WordPress, a content management system, to create a flexible and dynamic website that could be updated and maintained easily. They also implemented responsive design principles, ensuring the website was compatible with various devices and screen sizes.
Weblozy focused on improving the website’s speed and performance by optimizing images, reducing server response time, and minimizing page load times. They also integrated security features such as SSL encryption and firewall protection, ensuring that the website was secure and protected from cyber threats.
Key Features
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Lightning-fast loading speed: PNM Healthcare's website is designed to deliver a smooth user experience with a blazing-fast loading speed, ensuring that customers can find the products they need quickly and efficiently.
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Optimized product images: To further enhance the website's loading speed, PNM Healthcare has optimized its product images, converting them into the WebP format without any loss of visual quality, resulting in faster page load times.
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Utilization of caching: The website has been developed using caching techniques to store frequently accessed data, which prevents frequent database queries and reduces page load times, making the website even faster and more efficient.
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Page optimization: The website has undergone extensive page optimization to ensure it loads quickly and efficiently, with no lag or delays, even during peak traffic hours.
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Minified CSS and JS files: PNM Healthcare's website uses minified CSS and JS files that reduce network bytes, resulting in faster page load times and improved user experience.
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Lazyloaded images: To further optimize the website's speed and performance, PNM Healthcare has implemented lazyloaded images that load only when necessary, making the website faster and more efficient.
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Minified source code: The website's source code has been minified to make it as small and efficient as possible, resulting in faster page load times and a better user experience for customers.
Results
The new PNM Healthcare website developed by Weblozy was a significant success, resulting in improved user experience, increased sales, and enhanced brand value. The website’s performance and speed improved, resulting in a 50% reduction in page load times. This improvement in performance led to an increase in website traffic, with a 40% increase in organic search traffic and a 25% increase in returning visitors.
The website’s design and layout were user-friendly, resulting in a 30% increase in the average time spent on the website and a 20% increase in the number of pages viewed per visit. Customers also found it easier to find and order products, resulting in a 15% increase in sales and a 10% increase in customer satisfaction ratings.
Conclusion
Weblozy’s expertise in website design, development, and marketing, along with its use of modern technologies, enabled PNM Healthcare to achieve its goals of improving user experience, increasing sales, and promoting its brand value. The new website’s success is a testament to the benefits of investing in a user-friendly, efficient, and secure website that meets the needs of its customers. PNM Healthcare and Weblozy continue to work together to improve the website’s features and functionality, ensuring that it remains at the forefront of online pharmaceutical companies in India.